Rahul Vohra
Watch What They Do, Not What They Say
Inspired by Rahul Vohra episode
Rahul built Superhuman around the insight that growth isn't viral mechanics. It's building something remarkable enough to share.
LinkedIn's head of growth told Rahul: no product has sustained a viral factor above 1. Even Facebook peaked at 0.7. The real secret? Word of mouth you can't measure. When someone spontaneously tells another user about your product.
You know what else can't sustain a viral factor above 1? Your sticker chart for potty training. You start with five stickers equals a toy. Then it's seven stickers. Then the chart falls behind the dresser and nobody notices for three weeks and somehow they're still using the toilet.
Because somewhere along the way, not peeing their pants became intrinsically rewarding. Who knew.
You can engineer sharing features into products all day. You can promise ice cream for teeth brushing every single night. But sustainable growth—whether it's users or basic hygiene habits—comes from the thing you can't A/B test: genuinely wanting to do it again.
