Gina Gotthilf
A-Side and B-Side
Inspired by Gina Gotthilf episode
Gina Gotthilf's A-side/B-side split—the glamorous front and the messy reality—is basically all of parenting, isn't it?
Gina Gotthilf says growth marketing is like music albums: the A-side is what everyone sees (viral campaigns), the B-side is the real work (spreadsheets, failed tests). Both matter.
Parenting has the same structure, except the B-side involves significantly more bodily fluids. There's the A-side you post online: artisanal dinosaur pancakes, craft projects that didn't end in tears, bedtime conversations about clouds. Then there's the B-side: scraping yesterday's yogurt off the wall behind the radiator, explaining we don't store rocks in our underwear, arguing about whether teeth are bones.
Everyone's parenting feed is pure A-side. A gorgeous lie. The B-side is where you actually live - finding the TV remote in the toilet, negotiating with someone who thinks shoes are optional in January, wondering if it's normal your kid just licked the grocery cart.
The A-side gets the likes. The B-side gets you through Tuesday.
