Yuhki Yamashita
The Story Behind the Rule Matters
Inspired by Yuhki Yamashita episode
Yuhki's storytelling lesson: features without narrative context don't land. Your 'we don't hit' rule needs the story behind it.
Yuhki says storytelling makes you a better PM because features without narrative context don't land. Users don't adopt what they don't understand. The story is the strategy.
You've enforced "we don't hit" for six months. Consistently. Firmly. And yet you're still getting slapped in the face at Target.
"Because I said so" is just a feature shipped without a story. Your toddler has adopted it the way users adopt confusing features: technically complying when directly observed, ignoring it everywhere else.
"We don't hit because hitting hurts people we love" isn't softer parenting. It's narrative context. The story explains the why. The why makes it stick. Without the story, you're just shipping compliance requirements and hoping nobody finds the workaround.
