Nancy Duarte
What Is, What Could Be, New Bliss
Inspired by Nancy Duarte episode
Nancy Duarte's influence framework—what is, what could be, new bliss—works for boardrooms and bedtime negotiations with your partner.
Nancy Duarte's influence framework: what is (current reality), what could be (better future), new bliss (why it matters). This is how you persuade people to change.
You want your partner to help with bedtime. Your current strategy is saying "You NEVER help with bedtime!" while standing in the hallway holding a screaming child like you're presenting evidence at trial. This is not influence. This is prosecution.
Nancy's framework works differently. What is: "Bedtime takes me 90 minutes and I'm exhausted by 8pm." What could be: "If we split it, we'd both get our evenings back." New bliss: "We could actually have a conversation instead of collapsing into our phones like zombies."
You're not demanding. You're not guilting. You're showing them a future where they also benefit. Where bedtime isn't your life sentence, it's a shared 45-minute commitment to not raising a feral child.
That's influence. Change happens when the other person wants it too.
