The Cold Outreach Formula
Inspired by Jen Abel episode
Jen Abel's email formula: relevance + counterintuitive insight + problem focus = replies. Works for sales and asking your partner for help.
Your partner gets a cold request: "I need help" — and they're STARING. Like you asked them to explain cryptocurrency. You didn't make it relevant.
Relevance + Specificity + Small Ask + Easy Escape.
Start with WHY THEM. "You're weirdly good at keeping your cool when our kid is screaming about socks." That's not flattery. That's data.
Get specific. "Last Tuesday you got them to brush their teeth in 30 seconds while I was outside losing my mind." Not "you're great." FOOTAGE.
Make the ask small. "Can you handle bedtime tonight?" One night. They can see the finish line.
Give them an exit: "I'll take breakfast tomorrow." You're trading, not begging. Suddenly they feel like they won something instead of lost their evening.
That's how you get a yes. That's how you get a reply.
