Gia Laudi
Map the Journey, Not the Features
Inspired by Gia Laudi episode
Customer journey mapping reveals how people actually use your product, not how you think they do. Same with bedtime routines.
April Dunford says most companies map the buying journey like a treasure map - we assume customers discover us, then evaluate, then decide. Very neat. Very organized. Completely fictional.
Your kid's bedtime is the same delusion. You've got the journey mapped: bath, pajamas, teeth, story, lights out. Twenty minutes, tops. You even blocked it in your calendar.
But you're mapping features, not the actual journey. The actual journey involves three trips back downstairs for water that tastes "wrong," a sudden scientific interest in how eyeballs work, and a philosophical crisis about whether stuffed animals have feelings. You're forty minutes in and somehow still negotiating socks.
The journey isn't linear. It's not even a journey. It's a hostage situation where you're both the hostage and the negotiator, and bedtime is just a concept you once believed in.
