Ayo Omojola
You Pick When They're Ready
Inspired by Ayo Omojola episode
Ayo Omojola's hiring lesson—you pick people, they pick timing—applies to parenting milestones. You create conditions, then wait.
Ayo Omojola says you pick when they're ready, not when the market demands it. Apparently this applies to product launches. Definitely applies to potty training.
You're potty training because someone at daycare mentioned their kid is "basically potty trained" at eighteen months. You're sleep training because the book said week twelve. You're weaning because your mother-in-law asked "Still?" with that specific inflection that makes you want to throw the breast pump at her head.
Here's what nobody tells you: doing it early doesn't unlock an achievement. There's no bonus points for difficulty. The kid who potty trains at two and the kid who trains at three both eventually stop pooping their pants. Probably.
You're picking timing based on external pressure—competitor analysis for toddlers. When the actual signal is right there: they're ready, or they're not. That's it. That's the whole framework.
The market doesn't care when you ship. The diaper industry does.
