Ask The Scary Questions Upfront

Elena asks new users direct questions: company size, department, use case. Every product person says this adds friction. Elena says low-intent users were never activating anyway, so who cares if they drop off? High-intent users will tell you everything. You need data.

Baby arrives in three months. You've been delivering motivational speeches about siblinghood like you're running for office. "You'll teach them things! You'll be so important!" Your kid's nodding with the enthusiasm of someone in a hostage video. You're terrified to ask what they're actually thinking because what if the answer is bad?

Ask the profile questions: "What are you worried about?" "What do you want to stay the same?" High-intent kids will tell you. The real answer isn't about sharing your love—it's about whether the baby will touch their Lego table. THAT'S the concern. Now you know what you're working with. You can promise the Lego table stays sacred. The low-intent "I don't know" kids? They need more time. But you just got actual user data instead of wondering why your beautiful onboarding sequence isn't working.