Worth Remarking About
Inspired by Seth Godin episode
Marketers ask: would someone tell a friend about this product? Same question solves 90% of your parenting spiral at midnight.
Seth Godin built a career on one word: remarkable. Literally means 'worth making a remark about.' Would someone tell their friend? That's the entire bar.
You're spiraling about whether organic blueberries are worth the extra £2. You've spent twenty minutes researching wake windows. You're in a Facebook group at midnight debating whether 7pm or 7:15pm bedtime will permanently affect their executive function. Here's the test: would another parent actually remark on this to a friend? Would they go, "You won't BELIEVE their blueberry policy"? No. Nobody cares.
This isn't permission to feed them Monster Energy and call it breakfast. It's permission to stop losing your mind over differences that literally nobody—including your child—will remember. The gap between 7pm and 7:15pm bedtime is not remarkable. The gap between yelling at them every night versus actually connecting with them is.
Save your anxiety budget for the stuff that would genuinely be worth remarking about. Everything else? Let it go. If it's not remarkable, stop treating it like it is.
