Stop Teaching, Let Them Succeed Once
Inspired by Sean Ellis episode
You're explaining bike-riding physics while they're face-down in a bush. They don't need more information. They need one win.
You're teaching your kid to ride a bike and you've explained balance seventeen different ways. You've demonstrated. Used metaphors involving swimming and skating. Your kid still can't make it three feet without veering into the landscaping like they're actively targeting the bushes.
When LogMeIn realized 95% of users never completed one remote session, the CEO froze the entire product roadmap. No new features. Everyone focused on getting users to succeed once. They improved activation by 1000%. From 5% to 50%.
You're doing the opposite. Adding training wheels, then a pole you hold, then a pep talk about perseverance. Your kid doesn't need more features. They need to ride to the end of the driveway one single time without eating pavement. That's the activation moment.
Once they feel what success is like, they'll come back for more. Until then, stop adding coaching techniques and just help them have one wobbly, terrifying, successful trip.
